Work with Megan

Alberta, Canada

From outdoorsy folks, RV-enthusiasts to DIYrs, Megan's audience looks to her content to be inspired and get ideas for their own adventures. Her goal is to share not only the view at the end of a journey, but to tell the story of what it took to get there. Maybe that’s where your brand comes in!

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Megan (that’s me) is a marketing professional who happens to share the stories of her car camping adventures on the internet. Her audience looks to her content and stories from her personal journey for inspiration, guidance and a sprinkle of entertainment.

She maintains a high level of service when working with partners. This means revisions, timely responses and turnaround on deliverables, and ample flexibility.

Influencer Marketing

➜ Reach Megan's audience

➜ Receive Megan's "stamp of approval"

➜ Repurposable content for Owned & Operated channels

➜ Brand ambassadorship for long-term campaigns

User Generated Content

➜ Content for Owned & Operated channels

➜ Content that feels relatable and trustworthy

➜ Show real-world application of product

Instagram	YouTube	UGC
Photo post	Short (10-45 seconds)	Photography
Carousel post	Integrated video	Long-form video
Story Post (1-3 slides)	Dedicated video	Short-form video
Reel (10-45 seconds)	Special mention	Blog post
Collaborative post	Community post	Testimonial
Highlights on profile	Pre-roll ad
Link in bio/Link-tree	Series sponsor

Welcome to the world of Usage Rights.

The content can be licensed by the brand for a renewable term for defined mediums and territories. License types are explained below and rates for each vary. Generally, the rates are 'per month' and calculated as a percentage of the base rate. These terms will be decided between the brand and influencer early on in the partnership.

Organic	Client may share the assets to their Owned and Operated digital channels. This includes: social channels, website, and email. Assets may remain online after term has ended, but not posted again.
Paid Media	Client may use assets for paid ads on social media. For example, Meta Ads.
Whitelisting	Client may boost posts through Meta Business Manager upon being given Partner access by the Influencer. Ads will appear from the handle @meganclaarke.
Scope of License	Term Length of campaign and ability to use content for period of time after. Medium Social, digital owned and operated, print, broadcast, out of home, etc. Territory USA, North America, worldwide, etc.
Copyright	Influencer retains the Intellectual Property Rights to the content and grants a Copyright License to the Client.

According to research from Influencer Marketing Hub:

Businesses are making $5.2 ROI for every $1 spent on influencer marketing, while the top 13% of businesses are seeing a revenue of $20 or more for every $1 spent.

Read the full article here.

Beyond statistics, I know I am influenced by my favourite YouTubers and Instagrammers. I notice what they are using and I trust that they have done their due diligence to find the best product. Influencers are just ordinary individuals who created friendship-like relationships with a large community online.

Partnering with an Influencer allows a brand to:

➜ Improve brand recognition.

➜ Have multiple touchpoints with a particular audience.

➜ Align with a particular lifestyle or experience.

➜ Access the audience's trust with the Influencer.

➜ Build credibility and show up as a leader in your industry.

There are a few different reasons I work with brands. It starts with a genuine love for a product or an interest in what the brand has created. I want to support the brand and I want share value with my audience.

A lot of time goes into researching the gear, components or services I use. I can save all that effort for my audience! This means I do not promote products or brands that I do not believe in. It is very important that I protect the best interests of my community.

Content creation has also become my full-time job and there are bills to be paid. Monetizing my content allows me to keep adventuring, documenting life and sharing my experiences.

Lastly, it is fun! I love connecting with the people behind the brands and collaborating creatively. As a solopreneur, partnerships are a real treat.

Past Partnerships

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#PreparedWithSeatoSummit

Sea To Summit

Tasked with showing how Sea to Summit gear helps me be more prepared while adventuring outdoors, I challenged myself with a paddleboard camping trip.

The Instagram Reel reached over 149,000 accounts and had nearly 7,000 interactions. Here are a few reasons why I think it performed:

🙋‍♀️ The video begins with a smiling face at a socially appropriate distance. (Imagine I had my face filling the screen - *swipe*).

🗣️ I speak aloud to the camera before switching to a voiceover. My theory is that this grabs the viewer's attention better in those first few seconds. Any thoughts on why this seems to work?

🪝 Right away the hook tells you what the video is about and presents a unique idea. Camping with a paddleboard? First time!?

🎞️ Edited to be visually engaging with changing angles, jump cuts, and text on screen. No dilly dallying here.

🔖 Over 600 saves! The caption provides detailed information about the packing setup. This makes it a great resource that viewers will want to come back to.

#CoffeeEverywhere

AeroPress Coffee Maker

Already a big fan of my Original AeroPress, I was excited to help the team spread the word about their even more portable AeroPress Go. I produced a mini-vlog style Reel, a format my audience loves, sharing a solo hiking adventure and picnic. The voiceover script weaved my favourite things about the coffee maker into my need to have a slow and grounding afternoon in nature.

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#GoWild

Campbell River Whale Watching

While visiting Vancouver Island, I had the opportunity to take a whale watching excursion with Campbell River Whale Watching. Not only is the area toured incredibly scenic, the company also takes great care to respect the resident wildlife. They follow strict ethical guidelines - an important message that the team wanted noted in the recap of my day on the water.

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